Caboodle Media has helped Coca Cola Enterprises utilize their national key assets like theme parks, sports sponsorship and commercial partners more to support their summer advertising campaign.
They wanted to build on the emotional connection with Summer as integral as it is to Christmas. In-store activation point-of-sale were designed, tested with prototypes, produced and distributed including dump bins, fridge stickers, shelf wobblers, hanging banners and till activators, driving awareness of the campaign and providing retailers with the summer focus.
Our portfolio of work from the Coca Cola range has expanded to designing for other products like Relentless, Capri-Sun, Coca Cola Zero, and Oasis.